rStructure™ is a textured coating that creates a multi-dimensional, embossed look on printed packaging. The visually elegant effects of rStructure™ spark interest in the consumer and demand to be touched. Once picked up, the luxurious tactile elements give the consumer a higher perceived value and feel for the quality of your product.
These fascinating effects are applied in-line, by combining special patterns with our two-step coating process. This produces attractive, reticulated textures in the print image with strongly accented gloss effects that are quite unique in the sheetfed offset industry.